Big Silver Community, co-funded by Chow Tai Fook Charity Foundation, Ho Cheung Shuk Yuen Charitable Foundation and Zeshan Foundation & Matching fund from The Social Innovation and Entrepreneurship Development Fund (SIE Fund)
June 2017 to May 2019
The silver community and those concerned with ageing issues
Hong Kong Island, Kowloon and the New Territories
Big Silver is a social enterprise which seeks to mobilise society to continuously innovate, experiment on and refine solutions related to ageing through solutions journalism. It has launched Hong Kong’s first lifestyle magazine targeting the silver community, will facilitate building up a physical community network through direct selling and will equip readers to pursue meaningful causes that will in turn create social capital in dealing with the ageing population in Hong Kong.
Big Mag, the monthly lifestyle magazine will be published to cover topics relevant to the silver community such as health, lifestyle, and ageing with a soft and easy approach. It will serve as platform where service providers (e.g. NGOs, hospitals) and end-users find each other and help achieve better utilisation of our resources.
A distribution team of “young-olds” will be built up, who will be educated and updated on issues related to ageing. This Big Silver team will sell the magazine for profit that can be a source of income and provides an emotional safety net within their community.
The Big Silver team will host and provide support for the development of innovative solutions to ageing. Magazine coverage will facilitate the expansion of success stories so as to multiply the impact to a wider community